BANGKIT WAHYU RAHMADI, NIM19612011009 (2024) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO LOST CONNECT STORE SAMPANG. S1 thesis, Universitas Nahdlatul Ulama Al Ghazali Cilacap.
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Abstract
Bangkit Wahyu Rahmadi (2024) “Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian di Distro Lost Connect Store Sampang” dengan Dosen Pembimbing I Bapak Yudi Agus Setiawan. M.M dan Dosen Pembimbing II Bapak Priyo Anggoro. M.M
Penelitian ini di lakukan di Distro Lost Connect Store Sampang dengan judul “Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Di Distro Lost Connect Store Sampang”. Hasil Perolehan Uji Topada variabel Haga (X1) di peroleh probabilitasksig 0,043 maka (H1) di terima; Uji T padahvariabel Kualitas Produko(X2) diperoleh Probabilitas sig 0,010 maka (H2) diterima, dengan F hitung 6,376 F tabel 3,158 dan nilai signifikansi 0,003 sehingga nilai 0,05. Artinya HargaidanpKualitas Produk berpengaruh terhadap KeputusanoPembeliankdi Distro Lost Connect StoreiSampang diharapkan mampu memperhatikan indikator-indikator yang mempengaruhi KeputusantPembelian.
============================================================Bangkit Wahyu Rahmadi (2024) “The Influence of Price and Product quality on Purchasing Decisions at the Lost Connect Store Sampang Distro” with Supervisor I Mr. Yudi Agus Setiawan, M.M an Supervisor II Mr. Prio Anggoro, M.M
This research was conducted at the Lost Connect Store Sampang Distro with the title “The Influence of Price and Product Quality on Purchasing Decision at the Lost Connect Store Sampang Distro”. The T testoon the Product Quality variabel (X2) obtainedia probability sig of 0.010, so (H2) was accepted with F 6.376 F table 3.158 and significancejvalue of 0.003 so that a value of 0.05 means that priceiand product qualitykinfluence purchasingkdecisions at the The Lost Connect Store Sampang Distro. Able to pay attention to indicators that influence purchasingldecisions.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Harga, Kualitas Produk dan Keputusan Pembelian |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen |
| Depositing User: | RIZKI HANDAYANI NITK7700014453 |
| Date Deposited: | 20 May 2025 11:33 |
| Last Modified: | 27 May 2025 18:30 |
| URI: | http://repo.unugha.ac.id/id/eprint/97 |
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